EXPRESS X KARLIE KLOSS

In 2017 Express partnered with their favorite model, Karlie Kloss, to design and launch her own line of apparel. I designed the digital experience for this launch including a landing page, teaser & launch emails, social posts, and paid ads.

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Collection Landing Page

The Express x Karlie Kloss landing page featured Karlie in her signature collection and utilized her hand-drawn heart icon and animated gifs to bring the experience to life.

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Social

The campaign was supported by a robust social content calendar.

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My Work