Justice · April 2016
Under new corporate leadership Justice was poised to refresh their projection both in stores and online for the 2016 back to school season. I partnered with the marketing team to identify key customer touch points in the digital channel that could be enhanced to increase engagement. I then delivered concepts for desktop and mobile features that would elevate our brand projection, utilize user-generated content, mobilize influencers, and provide entertaining and educational shopping experiences.
The launch consisted of a home page takeover complete with animated confetti and a parallax layout that heralded our new pricing structure, a renewed focus on the lifestyle of our girl, and a sharpened point of view in our product assortment.