Nordstrom · October 2009
In late 2009 Nordstrom's video expert and myself were charged with conceptualizing and presenting a complete redesign of our BP department online. Taking a 'sky is the limit' approach but understanding that there would be budget constraints we developed an à la cart menu of features that spanned everything from peer-to-peer content to live VJ fashion newscasts. We broke the features into tiers, associated each with a cost, and presented production and development timelines allowing the BP leadership to assemble a combination that best solved for the business needs.
In Spring of 2010 we launched the redesign. The new site provided the BP customer with additional style tips and editorial content while also connecting her with her peers by integrating feeds from social media and our blog. The BP landing page became a hub for browsing the product, learning about the newest trends, how to wear them, and gaining access to our robust video content.
Included in the relaunch was a custom video player developed to deliver relevant content to Nordstrom's teen girl demographic. I worked with our developers to design the player, and was responsible for creating animated intro sequences and storyboards for video content post-launch. The content was interactive allowing the user to browse and shop the outfits displayed.