Coldwater Creek · Spring 2012
My first project at Coldwater Creek was the Spring 2012 Trend Report. Coldwater had recruited me to elevate their online features and help present their brand through an editorial lens. This was accomplished for Spring by creating an interactive lookbook that spoke directly to the top seasonal trends while providing style advice and rich product details. Each section included a brief description of the trend while animated icons could be clicked to expose more information about the item or launch a video modal.
Coldwater Creek · Spring 2013
In Spring 2013 Coldwater Creek was reentering the swim business after having long been absent. Our strategy was to present the depth and breadth of our new swim collection while cross-merchandising these items with accessories and cover-ups to create a location-based packing guide. Whether she was spending her days by the pool, on a beach vacation, or hitting the resort our curated collections could take her from day to night with no fuss.